We take you to the Orient


Follow us on Facebook and Instagram!

If you want to get informed about OBIC's calls, events and news at once, follow its @obicbbs Facebook and @bbsobic Instagram page!


The Digitalization in International Trade and E-Commerce (DITEC) conference proceeding has been published by OBIC. The conference took place in January 2020 organized by the Faculty of International Management and Business (BBS) and the Zhejiang Yuexiu University of Foreign Languages. The book is available on our website.


OBIC has published its new textbook to the East Asian Intercultural Management Training titled Japanese, Chinese and Korean Business Culture: Management in the Far East from an Intercultural and Practical Point of View in Hungarian. More >>



The Oriental Business and Innovation Center (OBIC) was established by the Budapest Business School, University of Applied Sciences and the Central Bank of Hungary in 2016.

OBIC's overall goal is to improve the competitiveness of the Hungarian economy by contributing to a better understanding of the East Asian region. To achieve its objective, OBIC aspires to become a leading institution in oriental business studies - not only in Hungary, but in the broader Central European region as well - by the application of its cutting-edge knowledge and efficient operation. As such, OBIC also plays a major role in the implementation of the international strategy of BBS. In its work OBIC concentrates on the following target countries: India, Indonesia, Japan, Malaysia, the People's Republic of China, the Philippines, the Republic of Korea, Singapore, Thailand, Vietnam and many others in the Asia-Pacific region.


Oriental Business and Innovation Center

H-1165 Budapest, Diósy Lajos Street 22-24

(+36 1) 467-7800 /ext. 398/