We take you to the Orient


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If you want to get informed about OBIC's calls, events and news at once, follow its @obicbbs Facebook and @bbsobic Instagram page!


We are proud to present the newly published 9th volume of the OBIC Book Series titled "The Growing Digital Presence of China in the CEE Countries"! The edited volume inlcudes five studies and it is available at the following link.


The Oriental Business and Innovation Center (OBIC) successfully organized its fourth International Conference online on 6-7th May 2021 with the title:

"Megatrends in Asia": Digitalization
Security and Foreign Policy Implications
The conference can be re-watched free of charge, but registration is required on the following website:



The Oriental Business and Innovation Center (OBIC) was established by the Budapest Business School, University of Applied Sciences and the Central Bank of Hungary in 2016.

OBIC's overall goal is to improve the competitiveness of the Hungarian economy by contributing to a better understanding of the East Asian region. To achieve its objective, OBIC aspires to become a leading institution in oriental business studies - not only in Hungary, but in the broader Central European region as well - by the application of its cutting-edge knowledge and efficient operation. As such, OBIC also plays a major role in the implementation of the international strategy of BBS. In its work OBIC concentrates on the following target countries: India, Indonesia, Japan, Malaysia, the People's Republic of China, the Philippines, the Republic of Korea, Singapore, Thailand, Vietnam and many others in the Asia-Pacific region.


Oriental Business and Innovation Center

H-1165 Budapest, Diósy Lajos Street 22-24

(+36 1) 467-7800 /ext. 398/