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Asian Wave is a new podcast series from the Oriental Business and Innovation Center, OBIC of Budapest Business School in Hungary. The podcast features exciting, current issues about Eurasia from different perspectives. Always two invited experts will give us insight into hot, inspiring, provoking topics. 



~Asian Wave~ OBIC Podcast 1.

The topic of the first episode: The Success of South Korea's Creative Industry: The Korean Wave and What Lies Behind It 

The invited dialogue partners are:
- Éva Judit Gajzágó, PhD - Associate Professor, Budapest Business School
- György Iván Neszmélyi, PhD - OBIC Head of Research, Budapest Business School 

The podcast is in Hungarian language. English subtitle is available.

Tune into Asia! 

The sources mentioned in the podcast:
- Gajzágó, É. J. (2021): K-Pop 4E - azaz a kreatív és kulturális ipari marketing-mix elemeinek bemutatása a dél-koreai popzenében (K-Popban) és filmsorozatoknál (K-drámáknál) használt marketing eszközök példáján keresztül. [K-Pop 4E - that is, the introduction of the elements of the creative and cultural industrial marketing mix through the example of marketing tools used in South Korean pop music (K-Pop) and series (K-dramas).] Multidiszciplináris kihívások, sokszínű válaszok - Gazdálkodás- és Szervezéstudományi folyóirat, (1), pp. 108-134. [online] available: https://ojs3.mtak.hu/index.php/mksv/article/view/5223

- Gajzágó, É. J. - Shim, D. (2022): Hallyu in Hungary, Diffusion of the Korean culture in Hungary. [Unpublished manuscript.]


~Asian Wave~ OBIC Podcast 2.

The topic of the second episode: 

The invited dialogue partners are:

-

The podcast is in English language. Hungarian subtitle is available.

Tune into Asia!

The sources mentioned in the podcast: