PhD Conference 2020

"Megatrends in Asia": Changing Societies and Economic Development
Technical, Sociological, Economic and Political Shifts in East Asia 

The Oriental Business and Innovation Center (OBIC) 
of the Budapest Business School, University of Applied Sciences (BBS) organizes a conference titled

"Megatrends in Asia": Changing Societies and Economic Development
Technical, Sociological, Economic and Political Shifts in East Asia 

to which gladly invites PhD students whose research fields are related to the topic.

Topic of the Conference:

The term megatrend was coined by John Naisbitt in 1982. Back then he defined ten far-reaching global developments that he viewed as important, seemingly unstoppable long-term shifts in the progress of societies. The goal of the OBIC PhD conference is to discuss key, long-term challenges-megatrends-of the Asian region, in respect to social and economic trend research through an interdisciplinary and/or comparative focus.

In recent years, Asian societies have been confronted by the rise of China transforming the Asia-Pacific region, particularly in economy- and security-related areas. At the same time, India and Indonesia are also rising economic powers that are substantially changing the shape of Asian economic power relations. The rapid growth of markets in the region has become more and more important as an element of global growth, however, challenges such as urbanization, severe environmental problems (the climate challenge, air pollution, etc.) must be dealt with too. Over the course of the last decade, these tensions have often turned into local political disputes (i.e. in the South China Sea) and new initiatives (such as the Belt and Road Initiative) have come under fire and have also been fiercely debated in some countries too.

The megatrends to be thoroughly unfold at the conference, is the transformation of societies and the recent economic developments in the world's most dynamic region, and of the interplay between them. At its most obvious, the experience of the global economic balance of power positioning eastwards surely have changed the way Asians live and function. What significant and fundamental changes have the new economic miracle spawned when dealing with the physical and social landscapes of the countries?


Presentations will be held by PhD candidates from different doctoral schools of Hungarian and foreign universities.
The PhD Conference is organized for the third time by the Oriental Business and Innovation Center (OBIC).

  • The program will be available in April 2020.
  • The conference abstracts will be available shortly before the program.
  • Attendance is free of charge but registration is required.

Language of the conference: English
Hope to see you all at the Conference.